Nigerians have been ranked fifth among the world’s top social media users in 2024.
Figures from Cable.co.uk and We Are Social in 2024, posted by World of Statistics on X on Sunday placed the country fifth globally for average daily time spent online.
According to the data, Nigerians spend an average of 3 hours and 23 minutes per day on social media.
Kenya led the list with people spending the most time on social media, at 3 hours and 43 minutes daily. South Africa follows closely with 3 hours and 37 minutes, Brazil at 3 hours and 34 minutes, and the Philippines at 3 hours and 33 minutes.
Nigeria’s average of 3 hours and 23 minutes places it just behind these countries in social media engagement.
Other countries with high social media usage include Colombia (3:22), Chile (3:11), and Indonesia (3:11). Saudi Arabia and Argentina round out the top ten with daily averages of 3 hours and 10 minutes and 3 hours and 8 minutes, respectively.
In comparison, some countries record lower social media engagement, such as Ghana with 2 hours and 43 minutes, Egypt with 2 hours and 41 minutes, and Thailand with 2 hours and 30 minutes.
