Former Big Brother Naija star, Kiddwaya recently faced a wave of criticism after posting a plea on his social media—to the public—to donate to his Kiddwaya Foundation in support of the victims of the Yelewata attack in Benue State, where over 200 lives were lost in a Fulani herdsmen assault.
Critics called his appeal “performative generosity,” arguing that as a self-declared billionaire heir, he should use his own wealth rather than seek donations from ordinary Nigerians
Twitter users ridiculed the move: one said, “He can light cigars with hundred‑dollar bills but still wants donations from us”
Activist Verydarkman directly accused Kiddwaya of bragging and not even visiting Benue, questioning how he could understand the victims’ needs
Following the backlash, Kiddwaya promptly deleted the donation appeal post, but stands firm in his commitment to support Benue victims through his foundation.
He clarified that his deletion came in response to the “heavy backlash,” yet assured that:
The relief efforts are still underway.
His foundation continues to provide food, shelter, and essential support.
He remains dedicated to helping his community—but will handle public calls more carefully moving forward
In his words, Kiddwaya wrote:
Just a few points followed by my statement.
1. I’m happy with all the attention I’m getting because it shines the light on how important this Benue crisis is. So thank you TV stations, TVC ,Arise, bloggers, to content creators and concerned citizens, I thank you all.
2. We Nigerians are exceptional when it comes to talking on social media but in reality not alot gets done. Pls let’s all take whatever action we can on the recurring security challenges in various parts of the country.
3. While feeding is always a priority for those in need, The generated funds will NOT wholesomely be used for palliatives this time around. However, I will use the money donated to help some of the families affected (shelter, clothing, feeding, medicine). So, if you have been affected please email us and we will do our best to assist with urgent needs. Or we will find NGO’s on ground to donate to that are helping the displaced.
