PZ Cussons Plc, the parent company of PZ Cussons Nigeria, has shelved plans to sell its African subsidiaries, saying it will retain the business as part of a renewed growth strategy anchored on a balanced presence in both developed and emerging markets.
In a statement issued on today, the consumer goods group said the decision follows a strategic review of its Africa operations that began in 2024, during which the company reassessed the long-term potential of its brands and market positions across the continent. The board concluded that recent improvements in Nigeria’s macroeconomic and currency environment have created a more favourable backdrop for investment and value creation.
PZ Cussons had announced in September 2024 that it was exploring the sale of its African subsidiaries as part of a portfolio reshaping effort, prompting concerns about the future of its long-standing Nigerian operations. The company now says it will instead focus on executing an ambitious growth plan in Africa, leveraging stronger local demand, evolving consumer trends, and a clearer currency outlook in Nigeria to drive performance in its core categories.
