Nigerian writer, poet and pioneering brand influencer Anda Damisa Paul, popularly known as LazyWrita, has reportedly died by suicide, after a pre-scheduled Instagram post in which he announced that he was “tired” and at peace went live earlier today, sending shockwaves across Nigeria’s online community.
According to close sources and multiple online reports, LazyWrita is believed to have ended his life days ago but set up a final Instagram message to be published later, a post that appeared about an hour ago and quickly went viral among friends, fans and industry colleagues. In the emotional note, he reportedly urged people not to cry for him, saying he had lived life, no longer had the strength to continue, and felt free and in a better place.
Tributes have since poured in from creatives, marketers and media professionals who describe LazyWrita as an “OG” and a legend of brand influencing in Nigeria, crediting him with shaping how major brands built visibility and connected with audiences in the early and explosive years of social media adoption. Many mourners online have highlighted how his strategies, campaigns and storytelling helped put countless products, services and personalities in front of the Nigerian public, reinforcing his status as one of the foundational figures of the country’s digital influence space.
If you or anyone around you is struggling with thoughts of self-harm, please reach out to a trusted person, a mental health professional, or local helplines immediately, as support and help are available.
