Global Latin superstar Bad Bunny has reiterated that he has no intention of making English‑language music, pushing back against mounting industry pressure and arguing that, in a country that calls itself “the land of the free,” he should be allowed to keep singing in Spanish.
Speaking about expectations in the U.S. music market, the Puerto Rican artist dismissed the idea that he needs English songs to stay on top, saying he will not switch languages “just because” executives or parts of the audience want it. He framed the debate as a question of artistic freedom and cultural respect, pointedly asking: “America is the land of the free, right? So why can’t I just sing in Spanish?”
Bad Bunny has built a record‑breaking global career while performing almost entirely in Spanish, selling out stadiums, topping charts and now headlining the 2026 Super Bowl halftime show without abandoning his linguistic roots. His stance comes amid renewed debate in the United States over immigration, identity and the place of Spanish in public life, with some critics questioning why a non‑English‑language performer is leading one of the country’s biggest stages.
For the Grammy‑winning star, staying in Spanish is both a personal and political choice, tied to the culture and community that shaped him. By refusing to conform to English‑language demands at the peak of his fame, he is sending a message to fans and the wider industry that global pop does not have to revolve around English to connect with audiences worldwide.
