The world’s most-followed TikTok creator, Khaby Lame, has reportedly sold a major portion of his company, Step Distinctive Ltd., in a blockbuster deal worth $900 million roughly ₦1.2 trillion.
According to close industry sources, the sale grants investors commercial rights to Khaby’s business activities for the next three years, including brand partnerships, licensing opportunities, and digital ventures tied to his name and likeness.
Khaby Lame, who rose to global fame through his humorous and wordless reaction videos, has become one of the most influential online personalities, amassing hundreds of millions of followers across platforms. The deal marks one of the largest personal brand transactions in the creator economy, highlighting the growing financial power of digital influencers.
While details of the buyers remain confidential, insiders suggest the partnership will allow Khaby to scale his global brand and expand into new markets potentially including entertainment, tech innovation, and lifestyle products while maintaining creative control over his content.
Industry analysts say the record-breaking valuation reflects the increasing monetization potential of social media personalities as modern-day media empires.
