MultiChoice has unveiled a new shared payment feature allowing primary account holders to split their monthly subscription costs with another person, in a move aimed at improving affordability and convenience for customers.
The pay-TV giant announced that the innovation is part of its broader strategy to make digital entertainment more accessible amid changing consumer preferences. With the new feature, subscribers can now share the cost of their subscription plans, easing the financial burden on single users.
In addition to this, MultiChoice has also slashed the prices of its decoders across major African markets, including South Africa and Nigeria. The company said the price reductions are designed to encourage new subscriptions and reward customer loyalty at a time when competition in the streaming and pay-TV market continues to intensify.
Industry observers see these moves as a strategic step by MultiChoice to strengthen its position across the continent by offering more flexible and affordable entertainment options to millions of viewers.
