MultiChoice has scrapped its usual annual DStv subscription price hike, with customers set to retain current rates beyond April in a major policy shift under new owner Canal+.
In previous years, DStv subscribers typically saw tariff adjustments around April, often sparking backlash from users already grappling with rising living costs and concerns over value for money. The decision to halt the 2025 increase signals a change in strategy as Canal+ moves to stabilise the pay-TV giant’s subscriber base and rebuild goodwill in key markets.
Industry watchers say the move could help DStv stem customer churn to cheaper streaming and terrestrial options, especially in price-sensitive African markets where many subscribers downgrade or cancel when fees climb. For households, the decision means at least one major monthly bill will not go up this April, offering some relief amid broader economic pressures.
MultiChoice is expected to complement the price freeze with content and service tweaks aimed at reinforcing loyalty, as the Canal+ era begins to reshape the company’s approach to competition, affordability and long-term growth.
