British pop star Dua Lipa filed a lawsuit against South Korean tech giant Samsung Electronics, For using her image on television packaging without permission and seeking US$15 million in damages.
According to Variety, the complaint was filed on May 8 in the U.S. District Court for the Central District of California. The lawsuit names both Samsung Electronics and Samsung Electronics America as defendants.
The complaint alleges Samsung began using Lipa’s image on cardboard packaging for its televisions last year without her consent. After learning about the alleged use, Lipa requested that the company stop displaying the image, the lawsuit states, but Samsung allegedly refused and responded in a “dismissive and callous” manner.
The suit states several legal violations, including copyright infringement, violations of California’s right of publicity law, federal Lanham Act claims, and trademark-related offenses.
“Ms. Lipa’s face was prominently used for a mass marketing campaign for a consumer product without her knowledge, without consideration, and as to which she had no say, control, or input whatsoever,” the lawsuit states. “Ms. Lipa did not allow and would not have allowed this use.”
Lipa’s attorneys also argued that Samsung profited from the alleged unauthorized use of her image, claiming it helped “induce potential customers,” according to The New York Times.
Samsung declined to comment on the lawsuit, citing pending litigation.
The disputed photograph was reportedly taken backstage at the Austin City Limits Festival in 2024. Lipa’s legal team maintains that she owns the copyright to the image.
Lipa, 31, began her career as a model before signing with Warner Bros. Records in 2014 and launching her music career. She released her self-titled debut album in 2017 and has since won seven Brit Awards and three Grammy Awards.
Dua Lipa has also signed endorsement deals with a lot of reputable companies such as Puma, versace, Yves Saint Laurent, aplle porshe ,channel, and nespresso
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Morgan Mbila
