Dangote Salt has intensified its consumer and trade engagement efforts, undertaking a series of visits to artisan communities and market centres to highlight the role of salt in traditional industries and everyday consumption.
A statement from the firm stated that the exercise, which was part of the firm’s Eid engagement activities, began at Yan Mota, a historic tanning community in Kano, where artisans continue leatherworking activities that have long contributed to the city’s reputation as a major leather production hub in West Africa.
During the visit, discussions focused on the use of salt in preserving and treating animal hides before processing. The company also presented 50kg industrial bags of Dangote Salt to members of the tannery community.
The engagement later moved to the Kofar Mata dye pit, where craftsmen demonstrated the process involved in producing locally dyed textiles.
Artisans explained the role of salt in fabric treatment and dye preparation, noting that it helps maintain consistency and quality in the dyeing process. The company also distributed 50kg industrial bags of Dangote Salt to members of the dyeing community.
According to the company, the visits formed part of efforts to engage communities whose livelihoods are linked to its products.
The campaign concluded at Sabon Gari Market, where Dangote Salt and Dangote Seasoning organised a consumer activation involving traders, shoppers and community members.
Participants interacted with product displays and attended discussions on nutrition, food preparation and healthy consumption habits.
Speaking at the event, Sales Operations Manager at NASCON Allied Industries Plc, Salisu Balarabe, said markets remain important channels for engagement between brands and consumers.
