Indomie Instant Noodles, produced by Dufil Prima Foods Ltd, is reducing its prices due to decreased production costs.
Explaining the decision, Mr. Temitope Ashiwaju, the company’s Group Corporate Communications and Event Manager, emphasized the necessity of responding to economic realities.
In an interview with the Nigerian News Agency (NAN), he stated, “For a listening company such as ours, we felt at some point in time, against our operational cost to adjust when things started to improve.”
He continued, stressing the importance of affordability: “We are not here to rip people’s out. Of course, if you starve people and make the products out of reach, it will also affect us.”
Ashiwaju highlighted the company’s commitment to serving its customers, stating, “Reduction in prices came when the operational cost started to go down. We don’t have a choice than to adjust to realities of times and other indices as they improve because serving people are at the centre of our core value.”
He further explained, “The moment we realised that things started to stabilise, we all hope and pray the economy gets better, as a responsible company, we felt it was time to do a further price reduction.”
With over two decades of operation in Nigeria and factories across the country, Dufil Prima Foods Ltd aims to balance economic factors while prioritizing accessibility for its customers.
