MTN Nigeria has issued an unreserved public apology to its customers following widespread outrage over a sudden 200% increase in the price of its popular 15GB weekly data bundle.
The unexpected hike, which saw the 15GB plan jump from N2,000 to N6,000, generated massive backlash on social media, with subscribers expressing frustration over the steep increase.
Addressing the outcry in a statement shared on social media Thursday, MTN adopted a casual, conversational tone to acknowledge customers’ grievances and take responsibility for the decision.
“To our 15G digital bundle lovers. You dey vex. We know. We know how upsetting it must have been to suddenly wake up to a 200% increase on your favourite digital bundle.
“We could share several reasons, and provide explanations, but omo, all that one na story. We don cast. We get it and admit it. Let’s just say na mistake.”
In its appeal for understanding, MTN urged subscribers to move past the incident.
“In this love season, don’t stay angry with us. Please forgive and forget. You matter die and we will never stop showing you how much. Let’s continue our relationship. Thank you for your understanding.”
While MTN is currently the only telecom operator to implement a price increase, Airtel and Globacom are expected to follow suit after the Nigerian Communications Commission (NCC) approved a 50% tariff hike in January.
Meanwhile, the Nigeria Labour Congress (NLC) has condemned the move and is demanding an immediate reversal of the new tariffs.
