Real Madrid expect to generate more than €400 million from activities linked to the renovated Santiago Bernabéu this season, marking a record-setting 31% increase in stadium-related revenue.
The Spanish giants announced that income from the revamped Bernabéu will surpass all previous figures, driven by a surge in non-matchday activities. Sources close to the club estimate total earnings from concerts, events, the Bernabéu tour, restaurants, and the newly unveiled “Infinite Bernabéu” experience to exceed €400 million by the end of the season.
The stadium’s transformation into a year-round entertainment venue has turned Real Madrid’s home ground into a key revenue engine beyond football. Major headline concerts, corporate events, and hospitality services are contributing significantly to the club’s booming financial performance.
Club executives highlighted the figures as evidence of the success of the stadium’s modernization plan, which was designed to make the Bernabéu a global sports and entertainment hub. The projected growth represents a 31% rise compared with previous seasons, setting a new benchmark in European football for stadium-generated income.
