British pop star Dua Lipa has filed a lawsuit against Samsung in a California court, accusing the tech giant of using her likeness without permission on its television packaging.
According to court documents filed, attorneys representing the singer alleged “massive, continuing, unauthorized commercial exploitation” of Lipa’s image on cardboard boxes used to package Samsung televisions.
The lawsuit claims the global electronics company used Lipa’s likeness without securing proper consent or licensing, potentially misleading consumers and commercially benefiting from her global brand.
Lipa’s legal team argues that her image holds significant commercial value and that its unauthorised use constitutes a violation of her publicity rights under US law.
Samsung has not publicly responded to the allegations at the time of reporting.
The case adds to a growing number of legal disputes involving celebrities seeking to protect their image rights in commercial advertising, particularly as brands increasingly rely on recognisable public figures to boost product appeal.
If successful, Lipa could be entitled to damages linked to the alleged misuse, as well as an injunction preventing further use of her likeness.
