Ferrari’s first-ever production electric car, the Luce, has sold for $40m (£29.5m) at auction despite a controversial reception to the model following its launch.
The 2026 Ferrari Luce “Tailor Made” was sold at an RM Sotheby’s auction in Monterey, California, over the weekend.
Prices for the Ferrari Luce will start from €550,000 or around £470,000 | FERRARI
Ferrari described the sale as an “unrepeatable opportunity” to acquire the “Chassis 0” of the first production model of the Ferrari Luce programme.
GB News on Monday reported that the Italian supercar manufacturer said proceeds from the auction would be donated to benefit future educational initiatives through the Ferrari Foundation.
The vehicle, which was built to US specifications, will return to Maranello, Italy, and is scheduled to be delivered to its anonymous buyer in the first quarter of 2027.
Its exterior features an exclusive Madreperla Semi-Gloss finish developed specifically for the car, while the interior was created through Ferrari’s Tailor Made programme and includes Le Mans metallic leather in Perla.
Given its status as the first production chassis of the Ferrari Luce, the vehicle has also been fitted with a dedicated plaque.
